Zehnder Insights

Using Google Analytics to Demonstrate ROI and Optimize Marketing Strategy

Michael Hutterer
Research & Analytics Strategist

Whether you’re a director of marketing or owner of a brand, combing through loads of data and analyzing the results of your online campaigns can be overwhelming and time-consuming. While it may not fit into your daily schedule, data collection and analysis are crucial to the success of any marketing strategy, and with a little consistency can optimize your marketing efforts tenfold. The best free tool on the market, and one that allows you to make the most of the tools you are already using, is Google Analytics (GA).

Human-Centered Design: Why User Personas are Important to Brand Development

Manny Morales
Research & Analytics Strategist

Despite living in the “digital age,” there are still many industries and companies using outdated technologies or marketing methods. Whether it be outdated websites, a lack of e-commerce, or a lack of a social media presence, there’s a definitive need for companies, new or old, to harness the power of digital technologies to remain competitive in a time of “disruption.” 

Flexing Our Business Intelligence Muscle – Education Edition

Jeremy Hunnewell (aka J-Honey)
CFO & Business Strategist

Zehnder's Business Strategy team was engaged to consult with the information technology office of a major public university's medical school. The client was gaining notice within the university for providing excellent service to their constituents, and as a result additional schools and departments were interested in retaining our client's services.

Everything You Need To Know About Facebook's New Algorithm

Dante Nicholas
Social Media Community Manager

With over 2.2 billion users, Facebook has become an advertiser’s fantasy over the past couple of years. However on January 11th, Mark Zuckerberg took to his Facebook page to announce some interesting changes that were coming to the social media platform. More specifically, he announced changes that would affect how we interact with brands on the Facebook Newsfeed moving forward. As an agency, we are always on the pulse of what's happening in the social sphere, so we dug a little deeper into the changes to see how they may impact our efforts and the efforts we put forth on behalf of our clients. 

 

Day in the Life: Zehnder's PR Manager, Elliot Hutchinson

Posted by Dante Nicholas
Social Media Community Manager

“I’m always on and I’m always around, because I have to be.”

Concerned about online security? Be careful to avoid this mistake.

Shawn Bailly
Senior Software Engineer

In the Beginning

The internet has long been a trusting and insecure place. The initial mechanisms put in place by the early founders of the internet are largely still in place – and when you look just below the surface you can see most of the internet is simply plain text messages transmitting between server and browser, and for a large part of history, this was perfectly safe. But, just like your grandparents never bothered locking the doors in their small town, we have learned from hackers and nefarious state actors that security is increasingly important.

Top Trends We Learned at CES

Mike Hartnett
Digital Media Specialist

CES, or the Consumer Electronics Show, is a barometer for tech's future. Each year, the frontrunners of new technology gather to show off what's coming next, and each year, it's like getting a peek into a crystal ball.

As you might imagine, these trends are impactful for many of our clients, so we sent Social Media Manager Allison Stiel out to report back, and here's what she saw.

Is Your Website ADA-Compliant? Find Out Now (& Avoid Legal Fees)

Dave Maher
Director of Digital

The online world is all about accessibility these days — users want access to content anywhere, anytime, and on any device. As brands strive to make their websites available to all, many make the mistake of overlooking their website’s compliance with the Americans with Disabilities Act (ADA). Created in 1990, the ADA prohibits discrimination against people with disabilities in public places — which, 27 years later, now includes the Internet.

Using your Digital and Marketing Analytics to Boost Profits: Part 1

Manny Morales
Research & Analytics Strategist

Key Performance Indicator (KPI), Click-Through Rate (CTR), Bounce Rate, Conversions, Engagement, Cost per Click (CPC), Search Engine Optimization (SEO) – these are all commonly used digital analytics terms to describe user behavior and digital performance for a website or social media post, but what do these terms even mean? Are they all relevant to you? When should you look at them?

Diversity as a Key Component of a Solid Marketing Mix (What I Learned at S.H.E Summit)

Denise Eiser
Account Supervisor

I recently had the privilege of attending S.H.E. Summit, a star-studded two-day conference with a stated mission of achieving gender equality by 2030. The speakers ranged from news anchors to authors and athletes to psychiatrists with topics including politics, business, spirituality, finance, and family — just to name a few.

At Zehnder, we’re working on incorporating diversity into our agency every day as part of our mission to do great work and make a difference. I hope the tips I’ve listed below help your company embrace diversity more, too. With a few small changes, we can all help shift the business landscape of 2030.

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