MEDIANot mired in a reach/frequency centric world, the real goal for our media specialists is to create potential intersections between the consumer's life and the brands we build. These are the gatekeepers of our proprietary CONSUMER MAPPING process, which enables us to better understand the drivers of consumer behavior. Changing their behavior begins with an understanding of what people believe and why. Audiences are segmented accordingly and the resulting three-dimensional view makes it possible to discover new consumer insights and motivations. These key insights inform and help to determine the solutions. It's this more thoughtful, holistic approach that insures maximum impact.
It should also be said that our team is comprised of the toughest negotiators with experience in planning and purchasing media globally, nationally, regionally and locally.
CREATIVE ADVERTISINGAs inspired as it is disciplined, our work has received numerous advertising awards locally, nationally and internationally. It has established Zehnder as a notoriously sharp, versatile, imaginative and results-focused agency. The truth is, with the proliferation of new emerging software and technology, anyone can make a cute, pretty or shocking ad, web site or video. And they do. What makes us valuable to our clients is our superior idea generation and innovation. Discovering new ways to persuade and compel - it's essentially what defines us. And it dictates which in our industry will survive. That's it.
INTERACTIVEOur nationally acclaimed team of designers and programmers creates marketing-driven, interactive solutions that follow the latest industry "best practices" in design, software development and interactive architecture methodologies. Creating scalable solutions, our experienced team provides solutions well beyond your public website–mobile, social media, behavioral email, intranet and extranet solutions are all in play. And our Technology Blueprint process creates a collaborative environment as it builds consensus, encourages strategic thought and provides tight cost estimates and timelines.
PUBLIC RELATIONSStriving to integrate our clients' brands into the greater community conversation, our professional, articulate approach garners strong media and consumer loyalty. Whether it is through news releases, strategic media pitches, event production or grassroots outreach, our team has the experience and disciplined approach to create opportunities and deliver results.
SOCIAL MEDIAThe real value of social media isn't the ability to push messages to consumers, but instead listen to them. Social media makes big companies small again—every CEO is suddenly just a tweet away from any consumer. What was a faceless, corporate entity is suddenly a friend. But before you jump in half-cocked, remember that if you turn them off, they’re going to turn you off. And once they un-friend you, block you on Twitter or turn you off on any other platform, you're dead.