Augmented Reality comes to Zehnder

Reality has been pretty good to me the last few weeks (though it might not have been without technology). I was able to visit my old stomping grounds in New York City where I took in a Yankees game at the new stadium (with free...
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Using Twitter to Improve Brand Perception

The week before Mardi Gras, I invited you to "Come to Mardi Gras. My Tweet." What I didn't share was the goal of the experiment – to see if I could positively change the brand perception of Mardi Gras.
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