Creating More Effective Television Advertising Through Technology

For many advertisers, deciding on whether or not to advertise on television can be a difficult decision – particularly for those with limited budgets and multiple locations, which require broad geographic reach.
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When Print Becomes Video

Remember a few years ago when business card CD-ROMs were all the rage? Then folks starting handing out flash drives with video presentations embedded on them. Today companies upload their videos to YouTube and send you a link.
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Augmented Reality comes to Zehnder

Reality has been pretty good to me the last few weeks (though it might not have been without technology). I was able to visit my old stomping grounds in New York City where I took in a Yankees game at the new stadium (with free...
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Holiday Photo Shoot

It’s true we only let the employees have fun during the holidays, the rest of the year we force them to drink free beer and give them $100 gift cards.
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Using Twitter to Improve Brand Perception

The week before Mardi Gras, I invited you to "Come to Mardi Gras. My Tweet." What I didn't share was the goal of the experiment – to see if I could positively change the brand perception of Mardi Gras.
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