Advertising Age Interviews Dave Maher, Director of Digital Communications, on the Latest Mobile Developments

Marketers, Take Note: The Experts Choose Their Favorite Things

From M-Commerce to Experiential IPhone Apps, Here's What You Need to Know to Be Up on Mobile Now

Published: September 14, 2009

DAVE MAHER,
DIRECTOR OF DIGITAL AT ZEHENDER COMMUNICATIONS

What mobile efforts have impressed you?

I think the Layar Reality Browser technology is amazing. I like the approach they have chosen to let the development community create their own content layers. I also think the Absolut Drinkspiration iPhone app showed innovation and marketing savvy. Drinkspiration integrates mobile location-based services with social networks (Facebook and Twitter) and you can share what and where you are drinking or see what others are drinking around the globe. It also has drink recommendations based on your mood, time of day, weather, liquor type, bar type, bar vibe and more. Not only was it good for branding efforts, it also engaged the customer and presented the opportunity to drive location traffic.

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