Every once in a while, a unicorn opportunity crosses your path in the advertising business. It could be a particularly strong line of business, or maybe a product you’re very passionate about. In the case of BiomeBliss, it involved both.
Here was a situation rather unique to advertising, one that allowed us to play a direct role in the trajectory of its success. We would have the chance to be involved starting before the launch. And it would allow us to employ our fully integrated approach, mixing creative, PR, media and social media with our advanced business strategy and research and analysis (R&A) capabilities.
Read on to learn more about this recent launch.