ZAPPROACH

DISCIPLINED CREATIVITY
Advertising isn’t art. But then it isn’t science either. It is an exciting blend. Part science, part art, part intuition and yes, part good fortune. Applying a rigorous, evidence-based approach from the outset is the standard by which mere ART is elevated to a DISCIPLINE. Knowledge rooted in fact—not wild conjecture or artful machinations. Adhering to proven systems of codified practices.

EDGEN MURRAY
Edgen Murray’s inventory system delivers unmatched precision and dependability to the whole globe. Now, the entire energy sector knows.
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Interactive, Print, Direct Marketing, Media, Video, Collateral, Identity, Website, Direct Mail

KEEP LOUISIANA BEAUTIFUL
See our work that helped to change the habits of litter offenders and captured a prestigious Rogers Award from Keep America Beautiful.
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TV, Radio, Interactive, Media, Outdoor, Collateral, PR

NEW ORLEANS ERNEST N. MORIAL CONVENTION CENTER
With wild stories rampant, planners needed a virtual site tour, planning tools and updated info on New Orleans post Katrina.
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Interactive, Print, Media, Video, Web Tour

POPEYE’S CHICKEN & BISCUITS
The results: we received nearly $760,000 in PR and promotional mentions. A Biscuit Headed Matt Lauer was featured in Star Magazine.
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TV, Radio, Interactive, Media, Outdoor, PR, POP

STEPS TO A HEALTHIER NEW ORLEANS
Consumer mapping helped us to uncover two previously unidentified audiences within an untenable, much larger demographic.
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TV, Radio, Media, Outdoor

ZWORK
BANCORP SOUTH PHARMACY SERVICES
Zehnder designed a behavior targeting email program to turn a seasoned sales pro into a hyper-efficient force of one.
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Interactive, Direct Marketing, Print, Media, Website

BOUDREAUX’S JEWELERS
Check out this innovative brand overhaul that proved to be quite a step outside of conventional local jewelry marketing.
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TV, Print, Interactive, Website

BURGER KING – Campaign for Your Cause
Zehnder's whopper of an idea helped Katrina-ravaged communities to have it their way with Hurricane relief funds.
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PR, Interactive, Identity, Direct Marketing, PR Video, Website

COVENTRY HEALTHCARE OF LOUSIANA
Facing a market-dominant (95%) competitor, Zehnder designed a traceable ad program that yielded a better than 2 to 1 ROI.
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Media, Radio, Print, Outdoor