BANCORP SOUTH PHARMACY SERVICES

Behavioral Email

Challenge:
Develop a cost efficient web-based solution to not only initiate new relationships, but to pre-qualify leads for a sales department of one.

Insight:
Actions speak louder than words. While targets wouldn't accept "qualifying calls" they would accept industry-relevant email communications from our client.

Solution:
Combine cutting edge, behavioral targeting technology with a pre-sequenced email campaign to segment a 1,600 person email list into hot, warm and cold leads based on user open and click-through behaviors.

Results:
The client set 15 appointments within 30 days of campaign completion and the campaign achieved a $1:1 ROI within 5-months of its conclusion.