KEEP LOUISIANA BEAUTIFUL

The "Get Vocal. Stop Buggin'." campaign accomplished two things: it spoke directly to the population that commits the crime and applied perceived pressure from the offender's peer groups. Variations on the campaign are still going strong well after its initial launch. Grassroots support of the initiative is evidenced by heavy media coverage of the ads, statewide clean-up events and an increase in web site visits by 300%.