POPEYE’S CHICKEN & BISCUITS

The initial goal set by the client of a 3.5% sales increase over the previous Mardi Gras season was more than doubled by a 10% jump. Locals clamored for their own personal Biscuit Head "hats" which were being given away on radio stations. The phenomenon reached as far as New York City on Mardi Gras Day as Matt Lauer sported his own Biscuit Head on the Today Show.