ZAPPROACH

DISCIPLINED CREATIVITY
Advertising isn’t art. But then it isn’t science either. It is an exciting blend. Part science, part art, part intuition and yes, part good fortune. Applying a rigorous, evidence-based approach from the outset is the standard by which mere ART is elevated to a DISCIPLINE. Knowledge rooted in fact—not wild conjecture or artful machinations. Adhering to proven systems of codified practices.

NEW ORLEANS ERNEST N. MORIAL CONVENTION CENTER
With wild stories rampant, planners needed a virtual site tour, planning tools and updated info on New Orleans post Katrina.
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Interactive, Print, Media, Video, Web Tour

ZWORK
BANCORP SOUTH PHARMACY SERVICES
Zehnder designed a behavior targeting email program to turn a seasoned sales pro into a hyper-efficient force of one.
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Interactive, Direct Marketing, Print, Media, Website

BOUDREAUX’S JEWELERS
Check out this innovative brand overhaul that proved to be quite a step outside of conventional local jewelry marketing.
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TV, Print, Interactive, Website

COVENTRY HEALTHCARE OF LOUSIANA
Facing a market-dominant (95%) competitor, Zehnder designed a traceable ad program that yielded a better than 2 to 1 ROI.
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Media, Radio, Print, Outdoor

EDGEN MURRAY
Edgen Murray’s inventory system delivers unmatched precision and dependability to the whole globe. Now, the entire energy sector knows.
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Interactive, Print, Direct Marketing, Media, Video, Collateral, Identity, Website, Direct Mail