Origin Bank logo.

Origin Bank Zehnder Case Study

The Client
Origin Bank

Origin Bank serves small businesses, corporations and individuals throughout Louisiana, Texas and Mississippi. The bank, formerly known as Community Trust Bank, was established in 1912 and places a strong emphasis on community involvement, personalized service and competitive products and services. In 2016, Origin Bank’s total loan growth was $99.4 million and total deposit growth was $55.5 million.
The Strategy
A Website That Welcomes Users In

Relying on creative campaign concepts and strategy, we produced a website that reflected the brand’s personality and invited users to visit the website and feel free to explore — in a welcoming way similar to how they would be treated at an actual Origin Bank branch. The website, which is still live today, features prominent placement of content marketing pieces such as blog posts, promotion of featured products and services, and an easy-to-access online banking login platform.
 

Creating User-Specific Journeys

The website’s intuitive navigation is separated to create specific user pathways for the client’s three core audiences: personal customers, small business owners, and corporate business owners. Each of these menu items includes dedicated landing pages as a “starting point” for each audience and sub-navigation items, allowing users to quickly see the bank’s range of products and services and locate what they’re looking for. High-level links offer quick access to must-have information like recovering lost/stolen cards, branch locations, bank hours, and contact information.

 

Fresh, Relatable Content

Zehnder developed a blog for the bank website and maintains a monthly content marketing calendar. Our creative and digital teams work with the client to draft relevant educational topics to discuss on the blog — such as financial tips for first-time homebuyers and business advice for small business owners. Zehnder produces the copy and images for all blog posts, making sure that we deliver fresh, relatable content to the client’s core audiences every month. We conduct interviews with key Origin staff members to inform each content piece and include relevant keywords as part of our larger SEO efforts.

Seek and You Shall Find

We help Origin Bank stay at the top of search engine results pages through regularly updating web content, meta information, and URLs to ensure that they include relevant keywords and key phrases for SEO. We’ve optimized the site’s structure and layout for logical navigation and efficient load times, removed broken links and cases of duplicate copy, and ensured that the site is ADA-compliant. We also recently worked with the client to secure the Origin.bank domain, putting the Origin brand at the forefront of financial industry tech trends.

The Results
A Fresh Digital Presence

Since the launch, Origin Bank has seen steady improvement across the board.
253%
Facebook User Increase
Engaged users on Facebook grew from 2,700 in 2014 to 7,700 in 2016.
$99 milion
2016 Loan Growth
Loan growth totaled $99 million in 2016. Total deposit growth was $55 million.
7,000
Blog Page Views
The Origin Bank blog received more than 7,000 page views in its first three months.
60%
Bounce Rate Decrease
The Origin Bank website’s bounce rate decreased by 60% in 2017. Average website duration also increased by nearly one full minute since 2015.
253%
Facebook User Increase

Engaged users on Facebook grew from 2,700 in 2014 to 7,700 in 2016.

$99 milion
2016 Loan Growth

Loan growth totaled $99 million in 2016. Total deposit growth was $55 million.

7,000
Blog Page Views

The Origin Bank blog received more than 7,000 page views in its first three months.

60%
Bounce Rate Decrease

The Origin Bank website’s bounce rate decreased by 60% in 2017. Average website duration also increased by nearly one full minute since 2015.

Listen Hub

Listen Hub is how we gather such in-depth statistics about all of our projects. Using breakthrough technology, we sift through multiple channels – social media, blogs, web traffic, search engines, videos and customer relationship management software – to analyze real-time conversations taking place about your brand.
Learn About Listen Hub
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