Amedisys logo.

Amedisys Zehnder Case Study

The Client
Amedisys

Amedisys is a leading provider of healthcare in the home. From home health to hospice to personal care, Amedisys team members provide quality, clinically distinctive care to more than 369,000 patients every year. In 2016, Zehnder began working with the Amedisys team on brand research, rebranding and website redesign projects.
The Strategy
New Brand, New Message, New Service

Zehnder worked under a tight deadline to ensure the new Amedisys website was live for the new brand launch date. Our digital team collaborated with the creative department to populate the new website with copy and imagery that aligned with the new Amedisys brand. The new website delivers the warmth and clarity that was achieved in the brand redesign. Additionally, we built an entirely new section of the website that focuses on personal care. This new service offering is prominently featured for prospective patients and caregivers to easily find.

Making Amedisys Accessible

The old Amedisys website was inaccessible in several ways. Not only did the website not meet numerous ADA compliance guidelines, but it was also inaccessible on mobile devices. Additionally, the language used on the website was not “accessible” to Amedisys patients and caregivers since it was disorganized and technically dense. Zehnder built a new, responsive foundation for the site that responds to all screen sizes and device types, and delivers content in an approachable way that meets the needs of users who are visually or hearing impaired. Zehnder’s copywriters edited and refined every word on the website to align with the brand voice and resonate with target audiences.

A Long-Term, Lead-Driven Design

The Amedisys website’s core purpose is to inform users, ultimately leading them to contact a local Amedisys care center. Because the organization offers so many home health services, elderly patients and their caregivers often have difficulty determining which services are best suited to their needs. Thus, clarity was a key focus of the new website. Features like the “start here” quiz and resources section allow users to easily explore Amedisys’ wide range of services -- increasing their interaction with the brand, and driving them toward conversion through strong calls to action. Additionally, Zehnder made it easy for the Amedisys team to add and organize content on the back end with a custom content management system and built-in Locations application to manage the information for over 420 care centers. This means that the company can quickly make changes to the site as their services expand and change in the future.

The Results

134%
The “Locations” page grew 134% in its share of total site pageviews post launch.
9%
Mobile traffic increased post-launch 9%.
37,000
More than 37,000 visitors utilized the new “Not Sure Where to Start” page, guiding users to find the appropriate service line for their loved one.
134%

The “Locations” page grew 134% in its share of total site pageviews post launch.

9%

Mobile traffic increased post-launch 9%.

37,000

More than 37,000 visitors utilized the new “Not Sure Where to Start” page, guiding users to find the appropriate service line for their loved one.

Listen Hub

Listen Hub is how we gather such in-depth statistics about all of our projects. Using breakthrough technology, we sift through multiple channels – social media, blogs, web traffic, search engines, videos and customer relationship management software – to analyze real-time conversations taking place about your brand.
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