Learn How Data Drives Our Work.
Zehnder’s Listen Hub is our control room for research and analytics. Our dedicated research team works side by side with staff and clients to measure success and make actionable, business-driven marketing recommendations. With access to advanced tools and robust databases, we’re able to help clients pinpoint their target audiences – and listen in to everything they’re saying.
Our in-house research and analytics team does more than crunch numbers. We collect them, compare them, mash them up, and analyze them over and over again so that we’re able to provide smart business and marketing recommendations. Learn more about the Listen Hub.
As the world of advertising changes, proving ROI and personalizing campaign efforts are more important than ever. And with “big data” available to most marketers, the idea of collecting the right insights to inform a smart marketing strategy seems easy — until the numbers simply don’t match up, or the details you need can’t be found.
Zehnder was one of the first full-service agencies to create a dedicated research and analytics department tasked with helping clients prove ROI. Unlike other communications firms that outsource or simply omit data-based evaluation efforts, we take pride in providing clients with objective analysis of our work. By constantly measuring success, we’re able to continually improve campaigns until they exceed client expectations.