Campus Federal Credit Union Zehnder Case Study
The previous Campus Federal website, last redesigned in 2009, was outdated. It had the aesthetics of a brochure rather than a transaction based design and included more than 500 pages of content. Our content audit revealed a number of duplicate pages and broken links along with slow load times, and a complex navigation structure. Additionally, the website was not responsive and a separate app was required for mobile users. Zehnder was tasked with creating a more user-friendly, responsive website that boosted the client’s online presence, ultimately enhancing the user experience and supporting marketing goals, including new member acquisition.
Zehnder’s first task was to create a more intuitive presentation of the website content for Campus Federal. Our content strategists sifted through hundreds of existing web pages, consolidating and organizing information into logical sections. We streamlined content, and added strong calls to action to help direct users through logical pathways. This new content structure was reinforced by an improved and simplified navigation.
The new Campus Federal website is simple and easy to use, with custom icons that quickly deliver information to users and “cards” that summarize large amounts of copy. Zehnder’s graphic designers partnered with our digital team to create a set of illustrations and images that align with the Campus Federal brand and speak to the client’s target audience. Our copywriters summarized lengthy copy sections into “cards” that expand when the user clicks on them. This design enhanced the user experience while also providing tracking insights for research purposes.
Our digital team positioned Campus Federal for long-term success by following digital best practices during the redesign of their website. We ensured that search engine penalties were minimized by removing duplicate content, focusing on keyword-rich headers, and allowing the client to easily insert tags and titles. The new and improved website responds to fit all screen sizes and device types.
In its first week, the new Campus Federal website generated 15 leads.
Since the redesign of the Campus Federal website, the website’s bounce rate has decreased by almost 50%.