DMG Serving Patients Safely

The Client
DuPage Medical Group

DuPage Medical Group (DMG) was formed in 1999 when three healthcare groups serving the Western Suburbs of Chicago since the 1960s joined together. Today, DMG has grown into one of the largest and most successful independent multi-specialty physician groups in Illinois.
The Strategy
Care for Patients Safely

Tapping in to the insight that foregoing care can be costly later on, and working with our client, Zehnder developed a campaign that showed how DMG can care for patients safely—even in a pandemic and that health should be a priority no matter what. The campaign needed an optimistic and reassuring tone, avoiding any scary or mutiple safety measures. Additionally, we wanted to demonstrate the patient and doctor engaging face-to-face in masks while social distancing. At its heart, the campaign was about the patient-physician relationship.

Shooting & Producing Television During a Pandemic

Utilizing remote viewing and an all-day Zoom, we were able to work with our production team to shoot the spot with limited crew and limited talent. This kept everyone safe, while ensuring that the creative was timely.



Radio and Web Support

In addition to television, Zehnder worked closely with our client to develop supporting radio and a landing page for online scheduling.



The Results
Increased Web Activity

DuPage Medical Group has seen an increase in web activity and clicks to schedule online since the launch of the campaign. 

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