As the world of advertising changes, proving ROI and personalizing campaign efforts are more important than ever. And with “big data” available to most marketers, the idea of collecting the right insights to inform a smart marketing strategy seems easy — until the numbers simply don’t match up, or the details you need can’t be found.
Trying to collect, analyze, and interpret the right data can be daunting, which is why Zehnder formed a dedicated R&A department five years ago. Inside our office’s research suite, called the Listen Hub, our specialists find and interpret the information that clients need (and weed out the data they don’t). Simply put, we help partners make informed marketing decisions with confidence.