Part of our mission here at Zehnder is to “Make a Difference.” It applies to everything we do, from making a difference in a client’s public perception to encapsulating everything a client stands for into one brand.
And while there’s nothing more satisfying than impacting a client’s business, it’s especially fulfilling when that client is in the business of making a difference for the greater good.
Prevent Child Abuse Louisiana (PCA Louisiana) is one of those clients. This non-profit organization makes a difference every day, tirelessly fighting to prevent the abuse and neglect of Louisiana’s children. Over the past two years, Zehnder’s public relations team has been honored to amplify PCA Louisiana’s message by promoting programs and initiatives that raise awareness and crucial funding.
“Last year, 12,000 Louisiana children were abused. That is unacceptable,” said Prevent Child Abuse Louisiana Executive Director Amanda Brunson. “Child abuse surrounds every one of us, and we all need to be part of the solution. It comes down to two choices. We can either ignore the problem or speak up.”
On Monday, Zehnder attended a press conference with Governor John Bel Edwards at the Louisiana state capitol to recognize National Child Abuse Prevention Month. The event was one of several promoted by Zehnder as a part of the April campaign. Edwards, alongside child abuse prevention advocates, encouraged Louisiana communities to raise awareness of this cause by planting community pinwheel gardens.
Zehnder’s Susan Polowczuk said, “Pinwheels are the national symbol of happy, healthy children. Launched originally as a grassroots campaign, the Pinwheels for Prevention initiative has spread to communities across the country. Blue pinwheel gardens planted in our state and beyond now serve as symbols of child abuse prevention.”
In support of our client and this honorable cause, Zehnder’s staff planted pinwheel gardens outside each of our three offices located in Baton Rouge, Nashville, and New Orleans. This opportunity allowed our team to reflect on the importance of happy, healthy childhoods and give back to our communities, in a small but impactful way.
Brunson said, “When businesses like Zehnder take part in pinwheel plantings, they help make a difference with raising awareness for child abuse prevention. Thank you to all of the folks at Zehnder who support our cause!”
Awareness and funding for the prevention of child abuse continues to grow, as does Zehnder’s partnership with PCA Louisiana. With support of local leaders and officials, Zehnder will help PCA Louisiana plant community pinwheel gardens across the state. We encourage all of our clients, partners, and friends to learn more about this cause and take steps to raise awareness in your communities.
Here are three easy ways you can get involved:
1. Plant a community pinwheel garden to observe National Child Abuse Prevention Month. Order a pinwheel kit for your business or organization.
2. Take the brief ACE Survey to learn how adverse childhood experiences can contribute to physical and mental health problems later in life.
3. Donate! Of every dollar raised, 89 cents supports programs and services provided by PCA Louisiana.
To get involved with your local chapter of Prevent Child Abuse America, visit preventchildabuse.org. For free parenting support call 1-800-CHILDREN.
About Pinwheels for Prevention
The pinwheel is a reminder of childlike notions and symbolizes the healthy, happy, carefree childhood that all children deserve. Pinwheels for Prevention began as a grassroots campaign and was adopted nationally in 2008 as the symbol for child abuse and neglect prevention. During the month of April, National Child Abuse Prevention Month, local affiliates of Prevent Child Abuse America plant blue pinwheel gardens to raise awareness of the role every community plays in supporting families and children.
About Prevent Child Abuse Louisiana
Since 1986 Prevent Child Abuse Louisiana has been dedicated to preventing the abuse and neglect of children throughout Louisiana. From help with potty training to keeping kids safe from sexual abuse, PCA Louisiana supports parents and children with evidence-based programs and community-based education. For more information, to volunteer or to donate, visit pcal.org.