Zehnder is working with The 30A Company to launch an eco-friendly line of 30A-branded apparel online and in stores. The 30A Company is an international retail and lifestyle brand which celebrates small-town beach life along Florida’s Scenic Highway 30-A. Situated between the Gulf Coast and Choctawatchee Bay, Highway 30-A is ideally located for beach goers and nature lovers.
The Dumpster Diver™ apparel line is designed to celebrate the natural surroundings and culture of 30-A, a tight-knit and laid-back community. Each Dumpster Diver™ apparel item is made of recycled, high-quality, and eco-friendly fabric produced in the USA. Materials used to produce the clothing range from recycled plastic beer bottles to repurposed food trays, most of which were collected from the Southeast. These recycled fibers are blended with ultra-plush recycled cotton for a comfortable feel and perfect fit.
Zehnder worked closely with 30A on the creation of the Dumpster Diver™ line, drafting and designing many of the phrases on each shirt. We partnered with the 30A team to develop a launch strategy including promoted social media posts to drive traffic to the brand's website, an email marketing campaign highlighting the new product line, radio promotion on 30A Radio, and the development of an e-commerce platform to conduct and record sales. Zehnder relied on insights from our research and analytics team, our retail experience, and our local expertise in the 30-A area to help draft the campaign. So far, the launch has been hugely successful.
"Working with Zehnder on this and other initiatives has been one of the best decisions our company has made," said JoAnn Ribuado, executive vice president of 30A merchandise and retail.
Stay tuned for more announcements about our work with The 30A Company and other clients. In the meantime, shop 30A's Dumpster Diver™ apparel line yourself!