Zehnder recently helped contribute to the latest edition of Integrated Advertising, Promotion, and Marketing Communications, a textbook used by more than 400 university marketing and communications departments around the nation. Thirty-two pages of the book display Zehnder’s work as examples of success.
Inside the book, Zehnder projects are highlighted as strong examples of campaign management, design, and traditional media. We’re also featured in sections covering social media, digital marketing, and alternative marketing. A write-up about our agency is included on page 121. We’re honored that authors Kenneth E. Clow and Donald Baack included us in this valuable publication.