Zehnder Named Agency of Record for IRONMAN, Rock ’n’ Roll Marathon Series

Zehnder Named Agency of Record for IRONMAN, Rock ’n’ Roll Marathon Series

Zehnder is incredibly proud to announce we’re now the agency of record for world-renowned IRONMAN and the Rock ’n’ Roll Marathon Series. We oversee all advertising and digital media, as well as research and analytics activities, for each entity.

“IRONMAN is recognized globally as one of the world’s premier endurance-event companies, including the IRONMAN and IRONMAN 70.3 triathlons in addition to the high-energy and family-friendly Rock ’n’ Roll Marathon Series,” says Zehnder President Henry Chassaignac. “For events like these, digital and social media are critical because of race registrations and updates on events taking place in multiple locations. Zehnder developed a way to organize and consolidate the information then present it in real time.”

For 40 years, IRONMAN has grown into one of the world’s strongest brands, renowned for the passion and engagement of its athletes. IRONMAN athletes worldwide embrace challenges and celebrate healthy and goal-oriented lifestyles. For more than 20 years, the Rock ’n’ Roll Marathon Series has combined running with live music for fun, family-friendly events that culminate in a finish-line festival and headliner concert.

The partnership with IRONMAN and Rock ’n’ Roll Marathon Series builds on Zehnder’s paid media expertise with numerous national accounts. It also takes advantage of the agency’s experience with managing social media for major events like the Farmers Insurance Open pro golf tournament, Mobile World Congress gatherings in the United States and Europe, and the annual CES consumer technology trade show in Las Vegas, among others.

For more information, please reach out to Laura Gould at lgould@z-comm.com.

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