Zehnder Communications, Inc.
2020-09-18T06:38:34+00:00

Telehealth Benefits Consumers and Your Bottom Line



Is your group not offering telehealth? You could be missing an opportunity to improve consumers’ health, along with a vital revenue stream.

As the struggle with coronavirus continues, research shows two vital trends emerging. Many consumers are delaying care because of their concern with infection. Younger age groups and women in particular are worried about returning to in-person appointments.

However, surveys also show that 60% of consumers are willing to take part in virtual health care visits. Telehealth could be crucial in getting consumers to seek the care they need – provided, of course, your group markets it effectively.

Here are three tips to promoting telehealth.

  1. Clearly communicate privacy measures. Electronic privacy breaches are in news headlines virtually every day. Explain in plain, straightforward terms how your security protects patients, ensuring they can share information openly with providers.
  2. Treat telehealth like retail. With retail brands offering virtual visits and reimbursement rates fluctuating, consider treating your own telehealth as a retail brand. Offer trial visits. Set your price and advertise it, which gives the patient price transparency.
  3. Use word-of-mouth. Identify a few patients who can be ambassadors for your telehealth brand. Ask them to share their experiences on comfort levels, how well their needs were met, and how they would do it again. First-hand experiences and storytelling are powerful tools in the health care space. 

Even as consumers warm to in-person visits, their return will likely be gradual. Virtual visits provide a solution for patients and for your company.

Get in touch with Zehnder today and learn how our team can build a complete telehealth marketing plan customized to your needs. Let’s find solutions together.


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