Zehnder Communications, Inc.

A Look Back: Fireball Cinnamon Whisky

Fireball Whisky is a cinnamon whisky that “tastes like heaven, burns like hell” and you’ve probably heard of it. That wasn’t the case at the beginning.

The drink is produced by the Sazerac Company and distributed across the globe. Zehnder began marketing Fireball in 2010, when the drink was virtually unknown. We handled social media strategy and content development, experiential marketing, website and mobile app development for the brand over 5 years.

Check out some of our work below.


Fireball Website


Anti-Valentine's Day Series




Social Media 


Dragons, Dice and Dares Mobile App Development 



FlowMotion Recipe Series



Fireball Whisky – Ink It


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